When Korean BBQ grills are not just for Korean food: Fusion Style

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When Korean BBQ grills are not just for Korean food: Fusion Style

       Many restaurants showcase their culinary theme, such as Korean, Chinese, or Japanese cuisine. However, sometimes customers don't choose a restaurant with a clear intention like, "I want to grill meat on a Korean BBQ grill today." Often, they are simply hungry or craving something delicious without a specific dish in mind.

Therefore, a restaurant that offers more choices or provides a new dining experience could become a strong competitor, potentially capturing market share from typical Shabu or BBQ restaurants.

When Korean BBQ grills are not just for Korean food: Fusion Style

In a Shabu and BBQ restaurant, fusion can start from the ingredient preparation stage. For example, marinating meat with sauces that blend flavors from two different cultures, such as Korean chili flakes with Thai roasted rice or spicy mayonnaise. New dipping sauces and even creative eating methods like wrapping meat in seaweed before grilling or serving it with Vietnamese-style accompaniments are other fusion ideas.

Additional examples of creating fusion cuisine in Shabu and BBQ restaurants

1.        Set up a Korean ingredients combo with added spiciness from Mala, perhaps served as skewers.

2.        Offer a cheese fondue set with Swiss fondue equipment that can be placed on a Korean BBQ grill.

3.        Adjust Shabu broth to a spicy Thai flavor while using Japanese-style meats.

4.        Launch a Korean BBQ set with a Thai Jaew dipping sauce.

5.        Introduce an international dipping sauce line.

6.        Create fusion-style appetizers.

Avoid pitfalls: Key considerations when opening a fusion-style BBQ restaurant

The first thing to watch out for when running a fusion BBQ restaurant is ingredient management. Fusion cuisine often involves more complex preparation processes and a greater variety of ingredients. It's crucial to maintain flavor harmony while creating a unique taste that customers will remember.

If there are ingredients that customers can't cook themselves, have measures in place, such as pre-cooking or simplifying the cooking process to avoid overwhelming the diner.

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